WealthSimple is a Canadian-based financial technology company that makes it easy for people to manage their money, invest, and save, even if they don’t have a lot of experience with finance. The company offers simple, low-cost investment solutions that cater to different financial needs, making investing accessible to everyone.

Their main service is WealthSimple Invest, a platform that helps you build and manage a personalized investment portfolio without having to make any complex decisions. They use a robo-advisor, which is basically an automated system that chooses and manages investments for you based on your financial goals and risk tolerance. It’s perfect for people who want to invest but don’t have the time or knowledge to pick stocks themselves.

WealthSimple also offers WealthSimple Trade, which lets you buy and sell stocks, ETFs, and cryptocurrencies like Bitcoin—all with no commission fees. So, if you're interested in picking your own investments, this feature gives you the freedom to do so without worrying about extra costs.

For those thinking about the future, WealthSimple provides Tax-Free Savings Accounts (TFSAs) and Registered Retirement Savings Plans (RRSPs), which are tax-efficient ways to save and grow your money.

The company is also known for its focus on transparency, low fees, and simplicity. Whether you’re a beginner or an experienced investor, WealthSimple makes managing your money easy and straightforward. Plus, their app and website are designed to be user-friendly, so you don’t have to be a finance expert to use their services.

In short, WealthSimple is about making financial services simpler, more accessible, and less intimidating for everyone, regardless of how much experience or money you have.